Brand Experience

AI Revolutionizes Digital Marketing: Insights from Industry Veteran Rich Brooks

19 September, 2023

Renowned digital marketing expert, Rich Brooks of Flyte New Media, recently shared his insights into the evolving world of digital marketing, specifically the impact and challenges of Artificial Intelligence (AI). With over two decades of experience in the industry, Brooks has been at the forefront of digital marketing transformations. He recently discussed the latest trends and innovations in a recent interview.

One of the most significant changes to the marketing industry, according to Brooks, has been the rise of AI. This technology, which has been a recurring topic in many discussions and media coverage, is revolutionizing how companies reach their clients. AI-based tools such as ChatGPT and Midjourney are being used by businesses to generate ideas, draft copy, create email newsletters, and even manage social media posts.

Moreover, AI is increasingly being integrated into everyday marketing tools. For example, platforms like Canva, MailChimp, and LinkedIn are incorporating AI to enhance their functionalities. Interestingly, LinkedIn now has a feature that allows it to generate posts for its users.

However, the adoption of AI in digital marketing has not been without its challenges. Brooks highlighted a significant shift that has left many companies grappling for clarity. Google replaced its nearly 20-year-old analytics program with a new version, causing confusion among businesses trying to comprehend their website reports.

Another challenge facing digital marketing is the growing public and legislative pressure on tech giants like Facebook and Google to reduce data collection from online users. While this development is beneficial for individual privacy, it poses a significant hurdle for businesses trying to reach their audience effectively.

Despite these challenges, Brooks believes that businesses can still connect with their audience online. High-quality content on websites or social media platforms and encouraging users to subscribe to email newsletters or SMS campaigns are some strategies that businesses can employ.

But even as businesses adapt to these changes, another issue that Brooks sees is the lack of strategy from companies in their digital marketing efforts. He noted that businesses often mimic what others are doing, such as using Facebook Ads or revamping their websites, without a clear plan. Brooks emphasized the importance of developing a unique marketing strategy and understanding what sets a business apart.

For example, a gym looking to increase its membership could benefit from a well-planned gym marketing strategy. It could use AI tools for gym lead generation, creating engaging content, and advertising for gyms on platforms like Facebook Ads. This approach not only helps in attracting more gym members but also sets the business apart from its competition.

In conclusion, while AI has significantly impacted digital marketing, it has also brought about new challenges. Businesses need to understand these changes, adapt accordingly, and develop a unique strategy to effectively reach their audience in this evolving digital landscape. As Rich Brooks suggests, understanding what makes a business remarkable can make all the difference.