Automotive Digital Marketing Set for 7.7% CAGR Boost 2023-2028
12 September, 2023
The automotive industry is undergoing a digital transformation, with a new market research report by Global Market Estimates predicting a Compound Annual Growth Rate (CAGR) of 7.7% for the global digital marketing in the automotive sector from 2023 to 2028. The growth is primarily propelled by shifting consumer behaviors and the affordability and data-driven nature of digital marketing, which gives businesses a competitive edge.
The comprehensive report, which includes 147 Market Data Tables and 115 Figures spread across 163 pages, provides an in-depth analysis of the “Global Digital Marketing in Automotive Industry Market – Forecast to 2028”.
Key Insights from the Report:
The report projects that pay-per-click advertising (PPC) will be the most significant segment in terms of service type during the forecast period. This is not surprising given how PPC can act as a powerful gym lead generation tool, attracting more gym members through targeted ads.
In terms of end-users, automotive manufacturers are predicted to dominate the market. The report also identifies the Asia Pacific as the fastest-growing region in the market, while North America is expected to maintain the largest share of the global market from 2023 to 2028.
Prominent players in the market include Disruptive Advertising, Sociallyin, SmartSites, Crafted Automotive, The Automotive Advertising Agency, Green Line Automotive, CBM, Cerious Productions, Automotive Marketing Gurus, and Alioze.
Service Type Outlook (Revenue, USD Billion, 2023-2028):
The market is categorized into various service types including Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Social Media Marketing, Campaign Marketing, Content Marketing, Lead Generation, Automotive Cinematography, and others.
End User Outlook (Revenue, USD Billion, 2023-28):
End-users are segmented into automotive manufacturers, dealerships and distributors, aftermarket service providers, and rental and leasing companies.
Marketing Platform (Revenue, USD Billion, 2023-28):
The platforms used for marketing include Google Ads, Social Media Platforms (Facebook, Instagram, Twitter, etc.), Content Management Systems (WordPress, Drupal, etc.), and Email Marketing Platforms. The use of Facebook Ads in particular can be a game-changer in advertising for gyms, as it allows for highly targeted and cost-effective campaigns.
Regional Outlook (Revenue, USD Billion, 2023-2028):
The report provides a regional breakdown covering North America (U.S., Canada, Mexico), Europe (Germany, U.K., France, Spain, Italy, Netherlands), Asia Pacific (China, India, Japan, South Korea, Thailand, Indonesia, Malaysia, Singapore, Vietnam), Central & South America (Brazil, Argentina, Chile), and Middle East and Africa (Saudi Arabia, UAE, Israel, South Africa).
The surge in digital marketing in the automotive industry illustrates the increasing importance of online platforms in reaching and engaging consumers. As the market continues to evolve, businesses will need to adapt their marketing strategies to leverage these digital tools effectively. By doing so, they can tap into new opportunities and drive growth in the increasingly competitive automotive industry.