HOW AUDIENCE FATIGUE IS KILLING CAMPAIGNS
January 13, 2019
In the same way that farmers cycle their livestock through paddocks as to not over-graze the pasture, YOU must cycle your audiences. It works like this… CARVE your audience into individual ‘barrels of fish’ which…
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Why do most fitness ads suck?
December 04, 2018
Okay Riley, why DO most fitness ads suck? It comes down to three questions: “Is this new or a commodity? So what? Will this work for me?” This is where 99.9% of…
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Gym Gains 45 Reviews With One Magic Email
July 27, 2018
It was 2:31 PM on a Thursday when I decided it was time to dramatically increase the number of reviews for a new client of mine, James, owner of FitnFirm Gym. Taking over all…
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TWO WAYS YOU ARE DOOMING YOUR FACEBOOK ADS TO FAIL
July 27, 2018
I see 90% of Fitness business owners and businesses in general make the same mistakes every time with their Facebook advertising. Unfortunately, it is hurting them more than they realise. Even if you think…
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6 FITNESS BUSINESS LEAD GENERATION HACKS
July 27, 2018
Let’s talk real quick about gaining leads for your fitness business. You want more leads. Of course you do, you need them to live. Yet it’s one of the most difficult things to obtain….
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5 Ways Your Fitness Business Is Ruining Lead Generation… And How To Fix
July 27, 2018
I can sure see why you might want to do it. You know what I mean. Sending traffic to your website, asking for a bunch of details from the prospect… But too many do…
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Attract New Clients And Retain Existing Ones With 3 Simple Facebook Posts
July 25, 2018
As a business, your job has always been to add value and help those who come to you. So for fitness businesses, the answer is pretty simple. People want 3 major benefits of using…
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