Brand Experience

Boosting Ecommerce Sales with Optimised Multichannel Marketing Strategy

22 August, 2023

The ecommerce landscape has evolved significantly, and today’s digital marketers are faced with the challenge of navigating a complex, multichannel marketing landscape. Gone are the days when a single marketing channel could be relied upon to drive sales. The modern ecommerce consumer demands a seamless and integrated shopping experience across multiple channels. However, multichannel marketing brings its own set of unique challenges.

Product data needs to be optimized and updated to meet the specific requirements of various platforms such as Google and Amazon. A unified and consistent shopping experience needs to be delivered to the customer across all marketplaces. Additionally, data-driven, hyper-targeted advertising campaigns are necessary to drive traffic, clicks, and sales.

With an extensive product catalog and limited resources, how can your ecommerce business maintain a presence across all these channels? The answer lies in streamlining your product data process and automating low-impact tasks, thereby cutting your manual workload by up to 50%.

To start with, your product feed needs to be optimized to ensure that all your products are visible and stand out to attract the right audience. Successful ecommerce businesses focus on feed management and product categorization to optimize their products for multiple sales channels. Feed management involves filtering, enriching, and optimizing product data for seamless selling across different platforms. Product categorization or taxonomy involves organizing products into specific, hierarchical categories, creating virtual aisles for your online customers. This not only makes it easier for customers to find what they’re looking for but also boosts your search engine rankings, leading to an increase in sales by up to 35%.

To optimize your product data for more sales, start by understanding the rules and requirements of each marketplace. Create a central hub of information that can feed into all your potential marketplace platforms instead of creating separate files for each. Ensure that all required product data is included in your centralized product feed and that products are placed in their most intuitive categories for each channel. Finally, connect all your marketplace platforms to this centralized document.

Automation can be a game-changer if you’re dealing with thousands of products. Use ecommerce AI for smart categorization and merge all your product feeds into one powerful feed. By doing so, you can bring products to market faster, boost visibility across top-performing channels, optimize your inventory, and take your business to the next level by focusing on what matters most.

Choosing the right digital marketplaces is crucial in maximizing product discoverability for your business. Be it Amazon or Etsy, you need to be where your customers are shopping. Configuring a product feed for online marketplaces can be time-consuming as each marketplace has different product requirements. Follow the process of creating a seller account, verifying your business’ legal existence and policies, understanding the required product data figures and file types, configuring your XML file or database according to their requirements, mapping product categories correctly, uploading your completed document, validating it, and checking for orders manually.

In conclusion, optimizing multichannel marketing in ecommerce for increased sales involves a strategic approach that includes understanding the specific requirements of different marketplaces, streamlining and automating processes wherever possible, choosing the right digital marketplaces and configuring product feeds accordingly. With the right strategies and tools in place, businesses can successfully navigate the complex landscape of multichannel ecommerce marketing and drive increased sales. Remember, gym marketing or any other niche-specific marketing like advertising for gyms or gym lead generation through Facebook Ads also benefits from these multichannel marketing strategies.