Have you heard the expression “Jack of all trades, but master of none”? Well this applies more than ever to the industry right now.

With the rise of so called ‘Business coaches’, ‘Marketing experts,’ and ‘Personal trainers’ that deliver sub-par results, we’ve built a team of strictly the best specialists in the industry, with real-world ‘In The Trenches’ experience.

The More Gym Members team focus’ their life to the Fitness Industry with a relentless pursuit of results. This means when you want to build a wildly profitable fitness business that provides you with fun & freedom, you have the best of the best to get you there.


Brand Experience

Meet the Team


Riley is a 6x Gym Owner and the founder of MGM.
His entrepreneurial quest began at age 4, buying chocolate on sale before selling it to family for a profit. He has since continued to live a life passionate about business, beginning his professional career in Mechatronic Engineering only to leave and start an eCommerce business, Feirto. He then moved on to co-found a sales & marketing company, which finally lead to his real passion – Fitness business.

For the last few years, Riley has devoted his life to helping gym owners and personal trainers fill their businesses. With an aggressive hunger to constantly improve, he has quickly risen to one of the globes top fitness marketing experts, winning multiple awards, and is the system architect behind many of the industries most successful launches.

Madeleine Ponini

Say hello to Madeleine, our CEO at MGM. Madeleine brings to the team over 15 years’ of marketing experience across a broad range of industries including many years helping Gym Owners accel. Her specialities include Gym growth, brand management, lead generation, end-to-end campaign management and specially crafted content.

With an ear to the ground, she’s passionate about learning, being innovative and driving great results for clients. Madeleine treats every client like a VIP, and is determined to help our fitness clients turn things around through quality marketing campaigns that deliver the best possible ROI.

Beau Zorko

Beau is best known by clients as ‘Legend’ due to his unparalleled enthusiasm and passion for helping business owners succeed. In 2009 he took the bold step of managing a fitness studio, growing the business from scratch to a multiple 6-figure business with a team of trainers. He then opened a second and repeated the process with even better results.

In search for a new challenge, Beau gained his coaching qualifications and moved into the field of consulting. His mission – to help and guide fellow personal trainers to achieve their own success in this industry. For the past 8 years, Beau has specialised in helping personal trainers all over the world, offering a range of programs and tools to help trainers gain more clients, streamline their business systems and build the businesses and lifestyle they deserve.

Jason Mottlee

Jason Mottlee is a Gym Owner himself, selling his signature programs for $2500 upfront with a 91% close rate. He’s personally trained over 516 Personal Trainers & Gym Owners in Sales, and spent 3 years leading 19 PT’s for a Goodlife Health Club before opening his own Gym.

Jason is most famous for his ability to take your program package, add a zero, and then still help you sell more than before at the new 10x price. Best known by clients as “Big Dawg” for his unquestionable ability to get results, Jason is one of the world’s most effective fitness sales experts.

Matthew Boon

Matt is an ex Special Forces Commando and has previously owned 18x Gyms! His passion lies in fitness, sales and hard work.

Having owned many small group training studios before selling them, Matt is an expert in scaling in rapid pace and selling both high and low end fitness packages over the phone up to and above $100,000 per sale.

Patrick Jones

Patrick has spent the last 15 years being widely sought after by businesses across the globe, for his exceptional ability to lead, think strategically, and create powerful change in those whom he effects.

Having grown his own very successful fitness business among others, Patrick is a highly trained Consultant, Coach and Leader for those seeking to develop and improve themselves and their business, helping you become your best you.

Monique Kiernan

Monique is an experienced manager with a passion for digital marketing and a qualified personal trainer with an instinct for smart business. She is constantly thinking outside the square having won various awards for projects in both innovation in safety.

Monique’s additional strengths include customer relationship management, research, copywriting, and strategic planning to keep up with the ever changing market. She’s a results driven professional who excitedly pairs her love of the health and fitness industry with savvy digital marketing skills.

Sian Elizabeth

Archaeologist, Ancient Historian, Actress, Adventurer, Sales Genius and now part of our A-Team!

Sian has produced rapid results for goal-orientated Businesses over the last 6 years, consistently exceeding targets. Her Rockstar team helps Gym Owners break $100K in the first 90 days of working with us.

“If you can dream it, you can do it”.

Ryan Nicholas

Ryan “The Change Maker” has been a gym owner himself, and opens the door to our program for Gyms, PT’s & Coaches. He has a talent for connecting them with their goals and what they want to achieve most. Ryan is passionate about guiding people as they make future-changing decisions for themselves and their business.

Pavel Anisimov, Artificial Intelligence & Machine Learning Expert

Pavel is one of Russia’s finest and most expensive technology and data science geniuses with experience ranging from Microsoft to Google, Banking to Telecom, Blockchain to Social Media.

Pavel loves giving More Gym Members clients an unfair advantage in the marketplace, by allowing all advertising across 150+ Gyms every week to be accurately measured and calculated through MGM proprietary artificial intelligent programs, for the highest possible return in ad spend available.

Mandy Singh

Mandy is an artist and an avid explorer, she likes to call herself “a citizen of the world” having visited 24 countries within the last couple of years. With a true passion for marketing, she learned to build and monetise websites at a young age and later on expanded her knowledge of digital marketing.

With a proven track-record in generating strong results in the past 7 years, Mandy has also had the opportunity to develop advertising campaigns for some of the world’s largest retailers like Costco and Best Buy. Some of her specialties include social media marketing, content creation, and lead generation.

Olivia Nease

Olivia is a savvy, goal-driven, digital nomad.  With her extensive Marketing background and passion to explore the world, Olivia has had the opportunity to participate in International Business Start-up Competitions.

Her dedication to helping local businesses thrive has led her to work as a Lead Generation Specialist at MGM, working with dozens of gym owners, earning them qualified leads to multiplying their businesses.