"I own 3 gyms and things hadn't been going well recently... Our own marketing wasn't working anymore, the 4 'marketing companies' we had tried didn't work, and my anxiety to make payroll was creeping up! Thankyou so much to Riley and the team for delivering such an amazing service and giving me peace of mind."
"One of the best lessons for me has been Sales. We've closed 80x 21 Day Memberships and closed 49 Memberships which is about $61k over the last four months. I've been part of a lot of coaching programs but feel you guys have genuine care and don't want anything out of this but to see us happy and succeed"
"75 MEMBERS IN 2.5MONTHS. I'VE HAD TO DOUBLE OUR CLASSES, THE VIBE IS COOL, I'VE UPGRADED EQUIPMENT & THE GYM LAYOUT, AND I'VE NEVER BEEN SO BUSY IN MY LIFE. I'M BRINGING NEW STAFF MEMBERS ON. IT'S GIVEN ME THE TOOLS TO SAY YOU KNOW WHAT, I CAN STEP AWAY FROM THIS SOON AND EITHER EXPAND OR GO AGAIN"
Want to hear from people on the receiving end of our business? Well here you are! Check out some stories from our awesome clients.
Marcus Wilkinson, Iron Body
Marcus is the passionate entrepreneur behind the Iron Body empire. Before working with him, he was already a 7-figure business owner with his two 2 extremely successful Personal Training Studios. This hungry coach has won many awards and through client success, even carries 3 Miss Universe titles under his belt!
With two studios already going well, Marcus wanted to explode business growth, fill the two studios to max capacity and open his own large premium gym.
With help from More Gym Members, Marcus was able to quickly do that. With 64 days of active lead generation, a total of 140 PT clients were added to the business, producing an additional $39,200/m in revenue.
His new premium gym quickly sold all 100 foundation memberships and filled up 8 trainers with Personal Training clients. Listen to Marcus’ account of it all below.
Scott Rodriguez, Stoneway Crossfit
Scott is the owner of two Crossfit gyms in the US. A very passionate and giving man, he really wanted to grow his business, help more people, and take his wife on a holiday to Bali!
Marcus had worked with many different types of growth-companies before, such as Rev-share, Agency and Business-Coaching models, but with little success.
After being burned multiple times, Scott was still eager to grow, and after following Riley’s content for some time he finally reached out for help.
Within just the first week 42 new leads came in and Scott had already tripled his investment!
Leisa Desailly, LD Personal Training
Leisa is a lovely selfless mum living in rural NSW, Australia. She operates her own female training studio as she has done for years, but was suffering at the hands of a new gym in her area.
The new gym offered cheaper rates and more equipment, but ultimately very little client support or focus on results. This cheaper price had driven many of her girls to leave, and redirected a lot of her lead flow into their own business.
After battling with this for a year, Leisa was ready to give up and get a cafe job, just to pay the bills. Fortunately, in a final effort to save her business and passion, she let Riley take the reigns.
Within the first 3 weeks 14 new girls had been signed up on direct debit! A new campaign was then put together, and in the month that followed 41 new girls gushed into the business!
Leisa now enjoys working on her passion – transforming women’s lives. With the freedom, flexibility and income she now has, Leisa often gets involved in charity, community events and is now the town superstar.
Angus Fairbairn, Boss Fitness, Barbells & Burgers
Angus is the owner of Boss Fitness, focusing on Female transformations, and Barbells & Burgers, focusing on Male transformations.
Like many, he started as a personal trainer working out of a gym. Over the years he has invested in many coaches and marketing agencies, some even charging as much as $12k and only producing EMAIL (not phone) opt-ins for $25 each.
Despite his challenges, Angus was still hungry to take his business to the next level, and invested in More Gym Members. Finally. calls were being scheduled with him daily so he could get on the phone and sell!
The biggest relief for Angus has been finally working with someone who actually gives a shit. Rather than just taking his money and screwing him like others have done, he gets someone who cares about him, his business, and wants to see him change and effect more lives.
Jacquie Mync, World Gym
Jacquie is an IFBB pro and fitness business owner. Previously, Jacquie was working for Go Health Clubs at Nundah. We had however often talked about the idea of packing up and relocating her entire business to Burleigh World Gym on the Gold Coast.
In June 2018 she made the move and started her business again from scratch. We worked closely together to implement ideas, strategies, systems and processes to help Jacquie accelerate her business growth.
In just under 3 months she was sitting on 40+ sessions per week. Our focus now continues around the idea of building her online fitness coaching and branding.
James Bartolo, JB Transformations
How James added 98 clients and collected $58,506 in 3 months, just on the front end!
James, like many, had worked with a number of ‘marketing experts’ before. Some fitness specialists, some general, but all of them with average results. However within the first phone call with us he was enrolled… No surprise, an action taker like James crushed it.
Like most clients (others take fine tuning), the campaign launched with a bang… This one with 10+ leads per day at just $1.50 each!
The secret is having a strong front end offer and solid sales process. In James’ case he wanted to target women 25-55, so we launched an “8 Week Exhausted To Energised Project” to drive applications to work with him. 98 buyers in 3 months… This is what happens when you place a proven, custom-tailored campaign in front of a starving market – They buy!
The $58,506 immediately added to the bank (WITHOUT a bait and switch), is just on the front. James then went on to (and continues to) upsell 75% of 8 week ‘challenge’ participants onto long term Direct Debit Membership for group training.
But don’t just take it from us, listen to James here…
Ben Channon, BFitt
Ben Channon is the owner of a large health club, Bfitt, with Allied Health, Dancing, Yoga, Group Training, Personal Training… Pretty much the works!
When Ben came to us he had worked with a number of well known ‘marketing companies’ before, with very poor results. He really just wanted a solution to grow quickly and break 7 figures
Now we’ve been adding 40+ group training members per month with BFitt, and receiving lots of referrals from Ben of other gym owners looking for help!
Lianna Linton, PT at Goodlife
How Lianna scaled from 0-6 figures in 2 months, and had to hire her first coach!
Lianna returned to Australia after living in Thailand, with the goal of rebuilding her personal training business from scratch as fast as possible. So she asked two highly successful Fitpro’s she respected who to reach out to… Both happened to point to Riley (they are MGM clients) – So it’s fair to say she didn’t hesitate!
The fact is, we have fine tuned the art of high-ticket fitness lead generation to such an art that we offer a unique high-ticket lead generation service like no other company. All leads are taken through an APPLICATION process to work with you, and we SKIP low-barrier offers all together. We have some guys selling $4,000 16 week packages, others selling $10,000 6-12 month packages, straight within the first consult.
But – Don’t take my word for it.
See what Lianna says about us helping pump sales for her 12 week transformation packages, to the point she had to hire her first sub-contractor to handle the demand!
Patrick & Hi Lal, Evolving Physiques
Patrick & Hi Lal DOUBLED their client based and TRIPLED their reoccurring revenue within 8 weeks!
Before Patrick signed up with us, he said to Riley “Man… I want to be the best success story you’ve got. I’ll work my face of and do as you say but we really just need help.” And work he did…
We helped them raise their prices to charge what they are really worth, helped them dramatically improve the marketing and sales systems, and build their tribe. Riley recorded this call on week 8 of doing their marketing, which at that point in time had already doubled their client base and tripled their revenue!
Quinten Wiegers, Living Well
Quinten wanted to launch his 7th gym with something different, so he came to More Gym Members for our unique in-depth understanding of the fitness industry and ability to make clients STAND OUT without copy/pasting the same rubbish as everyone else.
A crucial marketing element most gym owners and ‘experts’ miss is segmenting your market into niches.
Think of everyone within 5 miles of your business, say, 100,000 people as a barrel of fish. We only get one first shot at catching these fish so we have to make it count! After the first attempt, the ‘wow’ effect declines and they begin to zone us out.
So, we need every first impression to be hyper-targeted specifically to that person, so it resonates. In simplest terms, this means people over 50 seeing specific 50+ campaigns, photos and images, and women 30-50 seeing specifically photos of women 30-50 and talking in THEIR language, etc…
Once we’ve divided your market into, say 4 barrels of fish, we can target one at a time and suck it dry. The same way we have to limit over-fishing of the oceans or it takes too long to replenish for the next season, we have to target one barrel of fish at time to give the others a break.
In Quinten’s case this meant targeting women 25-45 until they were absolutely sick of us and not a single lead was left, before switching to men 25-45 to give the women a complete break, and so on… This ‘Niche cycling’ is one of the many ways we get stronger results than most ‘marketing companies’ in the fitness industry.
The net result? 172 new clients into group training. Oh – And did I mention my writing was translated from English to Dutch for his market, and still worked AMAZING?
Check out what Quinten has to say here:
Chris Turner, Zone
Chris came to us after opening the gym 6 months earlier. There wasn’t enough new clients coming in to cover the high rent he pays, and things weren’t looking great for the future. Yet – Over the last 6 months we’ve signed up 163 new clients for small-group training!
We prefer for a business owner to come to us before they’re making a ‘last-ditch effort’, but this was one of those times. There just weren’t enough leads coming in and things needed to improve ASAP.
Our first month launching we signed up 21 new clients. Every month steadily improved on itself until, at the time of this recording, 47 new clients were signed up in that single month to total 163 over 6 months.
Chris is a fantastic gym owner and extremely dedicated – it’s been a pleasure working with him so far and we look forward to the years to come.
Caleb Ormsby, 6 Pack Bootcamp
COVID hit this gym very hard. As a group-based training facility, they had no idea where they were going during this crazy time, and needed some serious direction. After joining MGM on first a 14-day challenge, and then onwards to the $100k Elite Trainer program, 6 Pack Bootcamp thanks MGM for saving their business.
When the pandemic swept across the world, it was one of the most challenging times Gym Owners had ever faced. For those that thrived on daily interaction with their clients, sadly the reality was adapt or die.
Whilst many chose to put their head in the sand, Riley and his team at MGM stepped up and helped 2,352 FitPro’s to navigate through uncertain times, and build proven systems that would allow them to thrive through the pandemic, and emerge the other side stronger than ever.
Caleb recalls when COVID hit he was absolutely terrified. His life’s work was disappearing before his very eyes. The MGM program gave Caleb the confidence that he could get through it, and rebuild his business, just in a different way.
3 months into the program, Caleb has signed 88 new members into a front end offer, and 40 long-term memberships.
The highlights for Caleb have been the drastic improvements to his sales process, the Done For You Marketing that he no longer needs to stress about, and finally the genuine care and support from the MGM team.
The MGM team has big plans for Six Back Bootcamp, over the next 12 months we are building toward 500 members in the gym, as well as a robust online community.
Sam Laing, CrossFit Movida
Sam is another Gym Owner who was faced with uncertain times due to COVID. Shocked, deflated, and operating on half revenue, there was great uncertainty with the business. Sam jumped on the opportunity to join other FitPro’s on a 14-Day Remote Challenge to flip the switch on the pandemic.
From demotivated and lost to now generating $34k a month in sales, CrossFit Movida is a true success story of our times.
It’s not uncommon for business owners to feel like the have lost their direction (or their Mojo so to speak). A simple 14-day program designed by the MGM team is what provided the step-by-step education system that gave Sam his confidence back, and the skills he needed to rebuild his business. Sam shortly signed up for MGM’s $100k Elite Trainer, which guarantees Gym Owners that they will make $100k in just 90days.
Three months into the program and CrossFit Movida has doubled its members, doubled its revenue, and is now in the strongest position in its 2.5-year history, all in the wake of COVID.
It is no surprise to the MGM team that Sam has been a success. A familiar face on all of our coaching calls, Sam has invested in the education that is provided and has embraced new A.I technology which frees up his time and allows him to focus on what he does best….take consults and sell!
Chris Hennessey, The Outdoor Club PT
Chris has just signed 38 new clients in one month! Chris has an outdoor group training facility that was originally part of a franchise. Sadly the franchise folded during COVID which left Chris no option but to rebrand, learn how to market his business on his own, and charge forward during these challenging times.
The highlight for Chris has been that MGM offers a complete package for Fitness Businesses. Whilst there are many marketing agencies that can generate leads for a business, if the business is lacking the skills needed to convert those leads into paying members than the exercise becomes a complete waste of time and money.
So what does a complete package look like? Chris says he had tried and failed with other agencies before, and was very skeptical about trying yet another ‘FitBiz Agency’. Stressed and at the point where he had to move forward or let the business dissolve, he took a leap and can’t believe that he has found an agency that doesn’t just create Facebook ads and landing pages, but provides education and direct access to business, sales, and marketing experts that will support you to create a fool-proof strategy to get results…and fast. Chris loves that the support from the MGM team allows him to focus on what he loves most – training his clients!
Chris has signed 38 new members to date, post-COVID, and through winter! As we head into Spring we will capitalise on the warmer weather to continue growing Chris’s business, with the aim to open a second location in the near future. Awesome work Chris, it’s our pleasure to have you on the team.
Kat Rumbold, The Lambda Academy
World Champion Powerlifter Kat Rumbold has added 75+ new members to her strength training facility in the midst of a pandemic.
The Lambda Academy had lost a significant amount of members during COVID, and those that remained simply didn’t cover the bills to keep the facility running. Without any resources to turn too, Kat felt completely lost as to where to go next. The decision came down to either closing her facility and finding a job, or finding a way to rebuild. As a previous client, Kat knew that to grow fast she could rely on MGM.
Once she saw a Facebook post claiming ‘you’ll never need to cold call a lead again’, Kat had found her perfect program. Clients who join MGM on their $100k Elite Trainer program get access to a leading fitness industry A.I. Tool that nurtures and books leads in for consults. This frees up huge amounts of time for Fitness Businesses, who purely need to focus on attending consults and closing appointments. Sales Education & Coaching are big components of the program to ensure Gym Owners are closing as many deals as possible from the appointments booked.
2.5 months into the program and Kat has doubled her classes (that are operating at capacity), is enjoying her new community, and is enjoying the new equipment and layout of the gym.
Kat now has the confidence and tools to know she can step away from the facility and expand or open a second facility. The biggest highlight is that she now feels she has freedom in her life. Her advice – if you don’t have the business skills or experience then trust in those that do!