How To
Demolish All Competitors
As a passionate business owner, you care about your clients, service, and results. So naturally when you try marketing your business, you promote your service and all the value it brings.
The only issue is so does all 26 of your competitors in the area. Years ago, this common style of promotion used to work very well. But now your target market has seen the same promotions again and again for years from all your competitors… So it doesn’t work anymore. The industry is saturated.
…But it’s not competitive.
Some typical attempts to attract leads are as follows:
• Free trials • Free personal training sessions • ‘New year new you’ promotions • Frequent social posting and in-person networking • ’6-8’ week challenge
Any of these sound familiar? That’s the problem. The same things have been run for years so now your ideal client has gone completely blind to it.
Ok, so how DO we do it?
Simple. After spying on all your competitors and creating a landscape view of your market, we create a campaign perfectly positioned to stand out with the most profit and success. It cannot under any circumstances look like what your competitors have been using.
It all comes down to the fundamentals of human psychology. People are selfish, we want everything to be tailored about us. SO, we choose a niche market, and convey ALL marketing (at least the marketing they see) speaking directly to THEM. This means no more mentioning of YOUR service or price, no more “Sign up now” or “Join now” language, and no more gen-pop promotions. It just doesn’t work.
Imagine a 30 year old mum, seeing a project advertised especially for mums in her area, that really speaks to her struggles and desires and makes her UNDERSTAND that this is exactly what she needs. A lot different to throwing a bunch of free passes at her, right?
With the right Copywriting, Funnels, Advertising, Targeting, Split testing, Optimisation, Sales training and Business system development, we can bring more numbers in your door this month, than you’ve had in the last year.
Unfortunately, however, we can not help two competing businesses. Once one of your competitors begins working with us, it’s too late for you (especially in Brisbane!). If you’d like to claim your in-depth competitor landscape analysis, and discover how this can be tailored to you before your competitors, schedule a strategy session below.
Schedule Free 30 Minute Discovery Session
