Brand Experience

Autopilot Marketing System – Lead Generation & Facebook Ads

Delegating business activities is crucial to scaling, so many business owners enjoy outsourcing their marketing activity to the experts.

Our flagship program, this all-encompassing Done-For-You accelerator is designed to accelerate your growth, both personally and in business, faster than you’ve ever believed possible. This has a $0 Monthly Retainer, Paid Per Performance price, and result’s are guaranteed, in writing, or we work for free.

Those case studies you’ve seen such as Marcus’ “140 clients in 64 days” campaign have resulted from this program. This is suitable for all in-person fitness businesses who are ready for something effective, and looking to scale fast and hard.

Everything you see below is included in the program.

 

The system:

 

  1. First we split your local demographic into different niches, so to offer them niche-specific programs they actually care about! This is far more effective than generic ‘6 week challenges’ or ’14 day pass’.
  2. Prospects are reached through Facebook & Instagram platforms, enticed by the front-end ads from your campaigns. We constantly cycle through campaigns and ads to keep things fresh and exciting.
  3. They then click on the ad to learn more about the program, submit their contact details, and take a short quiz to find out if they are qualified to join the program. Contact details are instantly added to our custom CRM and followed up with by us to schedule them with you… Meaning you do NOT need to cold call!
  4. All leads and viewers who didn’t schedule a consultation yet are re-targeted to drive them deeper into the process, while the eMGM Artificial Intelligence™ follows up with and drives your leads into your facility for sales.
  5. Once leads turn into paying clients, you also benefit from the multiplying effect of referrals generated from the 13x referral systems we provide you.

 

Sales Training:

Receive 1-1 coaching, call reviews, scripts, live recordings of successful calls, and access to our MGM Sales University™ to ensure you see the highest possible conversion rate, implement smoothly, and earn the largest possible profit.

 

Marketing:

First we spy on your competitors in the area, creating a wide landscape view of every competitive ad your target market is currently witnessing. This allows us to identify the gaps and perfectly position you for the most profit and success. Then we provide done-for-you lead generation targeted towards your Ideal client, which Includes:

  • Access to a toolbox with dozens of proven lead-generating campaigns, offers, ads & funnels,
  • Facebook & Instagram ads with a focus on the most effective platform for that particular campaign,
  • Custom copywriting,
  • Funnel building,
  • Ad creation,
  • Ad management,
  • Funnel optimisation,
  • Constant releasing of new ads and material to stop ad-fatigue,
  • New campaigns set up and launched when existing campaign dies,
  • In-funnel purchases from some leads,
  • Consistent, targeted, high-volume of leads to fill you from empty to max capacity within 2-3 months of launch, so you see a massive ROI in no time.

 

Follow-up:

  • Automated eMGM Artificial Intelligence™ system works your leads for you – no more cold calls from you!
  • Our team of highly trained and practised appointment setters call and schedule leads on your behalf.
  • Lead retargeting, chatbots, SMS, calls and Emails to warm them up and increase sales conversions.
  • Full instant automation, updating your CRM with lead details and instantly sending all new lead contact details to you.
  • Leads are automatically booked into your calendar – just show up to the appointment and sell!

Check-ins:

  • Facebook & Instagram lead generation is checked and adjusted a minimum of once per week day,
  • Monthly meetings are held with your Client Success Manager,
  • Meet once monthly 1-1 Business Coaching Sessions,
  • Enjoy 6x Weekly group coaching calls,
  • 24/7 email or Facebook support,
  • Ongoing 1-1 Sales Coaching and call reviews as needed,
  • Once weekly our team will review your full performance report and all business numbers to allocate extra support as needed,

Additional inclusions:

  • 6x Weekly Group Coaching Sessions
  • More Gym Members Academy; Fundamentals of getting to $1 Mill plus, Sales University, Retention University, Referral University.
  • 13x Referral Systems to implement and multiply.
  • Access to private Gym Legends mastermind Facebook group, with a complete library of tools & systems you can swipe and deploy. Inside this group are also weekly live trainings, Q&A and the ability to network with up-to 9-figure business owners.

 

As we only accept partners with the right attitude and drive, our minimum agreement term is 3 months to make your first $100k with us, then the goal is partnering for 12+ months to make another $1+ Million with us. Third party Adspend like Facebook is not included in our show fees. SMS’s sent from your CRM are paid for by you at roughly $30/mo. All other accounts and software expenses incurred from the many tools used in these campaigns are included in our monthly fee at no extra expense to you.

We Collect A $0 Monthly Retainer And Instead You Pay Us Per Appointment Show. More Gym Members Also Guarantees Results, In Writing, Where We Work For Free Until We Hit Our Target If It’s Not Met In 90 Days.

This is a custom program tailored to your business, so next step is to schedule a call and figure out how this could work for you.

Schedule Strategy Session

Brand Experience


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“They flooded in 140 new clients within 64 days of marketing... The results have been amazing!”

MARCUS WILKINSON, IRON BODY
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"172 clients have joined our Project since opening the gym 3 months ago. Anyone who wants to grow should contact Riley NOW!"

QUINTEN WIEGERS, LIVING WELL
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"We've been consistently adding 40+ members per month with More Gym Members - I recommend them to everyone!"

Ben Channon - BFitt
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“I tripled my investment… And I can not say that’s ever happened with anything else”

SCOTT RODRIGUEZ, STONEWAY CROSSFIT
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“104 new members in 90 days. With MGM people who book actually show up. Our show up rates increased drastically. People sign up and it's been easier than it has been in the past to sell people into a higher priced membership from the training and support”

PEDRO COSTA, TRIBE CANTERBURY
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“I've worked with a whole heap of so called 'fitness marketing experts'... And the only person who has actually given a shit about me and my goals has been Riley.”

ANGUS FAIRBAIRN, BOSS FITNESS
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"I found Riley 5 months ago, before we even opened, and I'm so glad we did... It takes a village to raise a business!"

Lacey Szekely, Swet
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“MGM is the first program I've ever been involved with that covers the whole package...it's not just running your Facebook ads or building landing pages. MGM do all that and so much more. "

CHRIS HENNESSEY, THE OUTDOOR CLUB
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"I was ready to leave the industry entirely... But now I'm been adding 5 new clients a week, have hired a trainer under me, and am looking at a second one now."

DAVID CLARKE, DC FITNESS & REMEDIAL THERAPY
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"I'd been struggling... So I got Riley on board, and within just 21 days he brought me an extra $7,000 and an 18x return on Adspend."

JAMES HAUPT, FIT N FIRM
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"I own 3 gyms and things hadn't been going well recently... Our own marketing wasn't working anymore, the 4 'marketing companies' we had tried didn't work, and my anxiety to make payroll was creeping up! Thankyou so much to Riley and the team for delivering such an amazing service and giving me peace of mind."

Robert Freeme, Fitranx
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"Doubled in members, doubled in revenue. Biggest month we've ever had since the business opened. We are in the strongest position in 2.5 years and that's post COVID. Just amazing"

SAM LAING, CROSSFIT MOVIDA
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"It takes many trainers years to hit 6 figures, but I went from 0-60 sessions/w within 2 months! I had to hire a sub contractor to help."

LIANNA LINTON, PT AT GOODLIFE
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"We offer a premium service and started working with MGM 14 months ago... This quarter we went on a 2 month holiday and STILL had our highest quarter on record!"

Karlene Dagg - HK
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Within 8 weeks of opening our first gym, we've gone from ZERO to BREAKING EVEN! More Gym Members has provided such a relief as we don't have to keep putting money in, and can now grow into profits.

Julian Barucca
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"More Gym Members has provided FAR MORE leads than ANYONE else, and with their help I've been able to take my first holiday in 3.5 years!"

ASHLEY CARUCCI, FITA U
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"We've had 81 new small group training members join so far, and with a new baby in the family I'm so relieved!"

Michael Sullivan, Focus
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"One of the best lessons for me has been Sales. We've closed 80x 21 Day Memberships and closed 49 Memberships which is about $61k over the last four months. I've been part of a lot of coaching programs but feel you guys have genuine care and don't want anything out of this but to see us happy and succeed"

CALEB ORMSBY, 6 PACK BOOTCAMP
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"$58,506 and 98 new clients in just 12 weeks... I'm very happy! If you want help, just do it!"

JAMES BARTOLO, JB TRANSFORMATIONS
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"When we first opened it was really tough. We just weren't getting enough leads! I worked with a few other marketing companies before coming across More Gym Members, and over the last 6 months we've signed up 163 new clients into our small group training! Very thankful for our progress."

Chris Turner, Zone
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"57 new members in less than 2 months. The highlights have been the progression of the team...the educational information has been outstanding.

HARRY BROWN, F45 NARRABEEN
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"Going into Lockdown a second time I thought thank goodness I took this path, because I wouldn't have had a business if I hadn't. I was confident, I knew what I had to do, and I knew I could continue to build even in this environment.

BRENDA OXFORD, BFF STUDIOS PORTLAND
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"75 MEMBERS IN 2.5MONTHS. I'VE HAD TO DOUBLE OUR CLASSES, THE VIBE IS COOL, I'VE UPGRADED EQUIPMENT & THE GYM LAYOUT, AND I'VE NEVER BEEN SO BUSY IN MY LIFE. I'M BRINGING NEW STAFF MEMBERS ON. IT'S GIVEN ME THE TOOLS TO SAY YOU KNOW WHAT, I CAN STEP AWAY FROM THIS SOON AND EITHER EXPAND OR GO AGAIN"

KAT RUMBOLD, THE LAMBDA ACADEMY
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"$63.5k of sales in only 3 months. We're plus 15 members than what we had pre-COVID, the weekly revenue is substantially up and we are getting more value per client"

LEROY PALMER, HEALTH FIRST DEVELOPMENT

How To

Demolish All Competitors


As a passionate business owner, you care about your clients, service, and results. So naturally when you try marketing your business, you promote your service and all the value it brings.
The only issue is so does all 26 of your competitors in the area. Years ago, this common style of promotion used to work very well. But now your target market has seen the same promotions again and again for years from all your competitors… So it doesn’t work anymore. The industry is saturated.

…But it’s not competitive.

Some typical attempts to attract leads are as follows:

• Free trials • Free personal training sessions • ‘New year new you’ promotions • Frequent social posting and in-person networking • ’6-8’ week challenge

Any of these sound familiar? That’s the problem. The same things have been run for years so now your ideal client has gone completely blind to it.

Ok, so how DO we do it?

Simple. After spying on all your competitors and creating a landscape view of your market, we create a campaign perfectly positioned to stand out with the most profit and success. It cannot under any circumstances look like what your competitors have been using.

It all comes down to the fundamentals of human psychology. People are selfish, we want everything to be tailored about us. SO, we choose a niche market, and convey ALL marketing (at least the marketing they see) speaking directly to THEM. This means no more mentioning of YOUR service or price, no more “Sign up now” or “Join now” language, and no more gen-pop promotions. It just doesn’t work.

Imagine a 30 year old mum, seeing a project advertised especially for mums in her area, that really speaks to her struggles and desires and makes her UNDERSTAND that this is exactly what she needs. A lot different to throwing a bunch of free passes at her, right?

With the right Copywriting, Funnels, Advertising, Targeting, Split testing, Optimisation, Sales training and Business system development, we can bring more numbers in your door this month, than you’ve had in the last year.

Unfortunately, however, we can not help two competing businesses. Once one of your competitors begins working with us, it’s too late for you (especially in Brisbane!). If you’d like to claim your in-depth competitor landscape analysis, and discover how this can be tailored to you before your competitors, schedule a strategy session below.

Schedule Free 30 Minute Discovery Session