Brand Experience

Fitness Sales Mastery

“Life is one big negotiation, the person who can negotiate the best, wins”. This is a statement by Grant Cardone, considered the worlds no.1 sales teacher. If you want to succeed in this industry you need to learn not only how to sell your product, service or brand but you need to learn how to effectively negotiate high ticket items.

 

This sales mastery 8 weeks intensive is for you if:

 

  • You’re struggling to convert names & numbers into buyers, and wish you were able to make more profit from your lead generation efforts.
  • You’re sick of no-shows for appointments, and want to be certain that everyone you speak to shows up.
  • You’re currently undervaluing your services and want to turn cold leads you’ve just met into a piping-hot, higher-priced buyers, all while keeping a straight face.
  • You want to triple your prices while also making clients twice as happy.
  • When hit with objections you lose the sale, and need exact, pre-scripted objection handles to convert those tricky questions into payments.
  • You’re looking to build a reliable, scalable lead follow-up system and method so no leads fall through the crack.
  • You wish to delegate followup or sales consultations to a trainer, and need them to perform a high as possible.
  • you need help with implementing systems & processes in order to improve profit margin and growth whilst maintaining an exceptional level of customer service.

 

Sales training is lead by Jason, a thriving Personal Trainer himself. He’s worked closely with Go Health Clubs, Goodlife Health Clubs, AFL Queensland, Brisbane Lions AFC and personally trained over 216+ PT’s and Gym Owners in the art of selling. He has also worked with trainers from World Gym, I Feel Good & Anytime Fitness, to name a few!

 

This 8 week Sales Mastery program includes:

  1. Lead Collection & CRM (Improve Your Lead Tracking Process)
    1. Introduction To Lead Tracking
    2. The Simple Spreadsheet
    3. The CRM (Customer Relationship Management Software)
  2. Programs & Membership Designs
    1. Build A Program
    2. Build A Membership
  3. Calling The Lead (How To Increase Your Show Rate)
    1. Be Prepared
    2. Scripting
    3. Pre-Framing
    4. Urgency
    5. Scarcity
  4. The Consultation Phase (How To Set Up For The Pitch)
    1. The Meet & Greet
    2. The Tour
    3. Health & Lifestyle
    4. Fitness Goals
    5. Customer Pain Points
  5. The Pitch (How To Present High Ticket Items)
    1. What Is The Pitch?
    2. Method.1 – Option A or Option B (beginner)
    3. Method.2 – 3 Tier (moderate)
    4. Method.3 – The Package Deal
    5. Method.4 – The Health Insurance Option
  6. The Close (Close More Deals Every Day)
  7. The Negotiation (How To Negotiate Like A Master)
    1. Step.1 – Acknowledge
    2. Step.2 – Isolate
    3. Step.3 – Handle
    4. Money Objection Negotiation
      1. Its an Investment
      2. Future Vision
      3. Price Or Term
      4. Are You The Decision Maker
    5. Partner Objection Negotiation
      1. Yes Or No
      2. What Will It Be
      3. What Happens If They Say No
      4. Cooling Off Period
    6. Time Objection Negotiation
    7. Stall Objection Negotiation
      1. Uncertainty (money & time)
      2. What is the worst thing that could happen to you.
  8. The Follow Up (Increase Your Sales Through Expert Follow Ups)
    1. Call follow ups
    2. Automated Messaging
    3. Email Templates

 

For more information or to speak with an expert about utilising this for your business, schedule a call below.

Schedule Strategy

Brand Experience


play

“They flooded in 140 new clients within 64 days of marketing... The results have been amazing!”

MARCUS WILKINSON, IRON BODY
play

“I tripled my investment… And I can not say that’s ever happened with anything else”

SCOTT RODRIGUEZ, STONEWAY CROSSFIT
play

“In total I've signed up 55 new girls… Such a relief cause I was seriously contemplating giving up on Personal Training.”

LEISA DESAILLY, L. DESAILLY PERSONAL TRAINING
play

“I've worked with a whole heap of so called 'fitness marketing experts'... And the only person who has actually given a shit about me and my goals has been Riley.”

ANGUS FAIRBAIRN, BOSS FITNESS
play

“I didn't really have a business... I had a building with some people in it. We got down to 16 members before getting help, now we have over 50.”

SIAN SPENCER, ECCENTRIC FITNESS
play

"I was ready to leave the industry entirely... But now I'm been adding 5 new clients a week, have hired a trainer under me, and am looking at a second one now."

DAVID CLARKE, DC FITNESS & REMEDIAL THERAPY
play

"I'd been struggling... So I got Riley on board, and within just 21 days he brought me an extra $7,000 and an 18x return on Adspend."

JAMES HAUPT, FIT N FIRM
play

"When I started my business I knew I could rely on Jason... I went from nothing to 40 sessions a week in less than 3 months. It's great, I highly recommend joining."

JACQUIE MYNC, WORLD GYM

How To

Demolish All Competitors


As a passionate business owner, you care about your clients, service, and results. So naturally when you try marketing your business, you promote your service and all the value it brings.
The only issue is so does all 26 of your competitors in the area. Years ago, this common style of promotion used to work very well. But now your target market has seen the same promotions again and again for years from all your competitors… So it doesn’t work anymore. The industry is saturated.

…But it’s not competitive.

Some typical attempts to attract leads are as follows:

• Free trials • Free personal training sessions • ‘New year new you’ promotions • Frequent social posting and in-person networking • ’6-8’ week challenge

Any of these sound familiar? That’s the problem. The same things have been run for years so now your ideal client has gone completely blind to it.

Ok, so how DO we do it?

Simple. After spying on all your competitors and creating a landscape view of your market, we create a campaign perfectly positioned to stand out with the most profit and success. It cannot under any circumstances look like what your competitors have been using.

It all comes down to the fundamentals of human psychology. People are selfish, we want everything to be tailored about us. SO, we choose a niche market, and convey ALL marketing (at least the marketing they see) speaking directly to THEM. This means no more mentioning of YOUR service or price, no more “Sign up now” or “Join now” language, and no more gen-pop promotions. It just doesn’t work.

Imagine a 30 year old mum, seeing a project advertised especially for mums in her area, that really speaks to her struggles and desires and makes her UNDERSTAND that this is exactly what she needs. A lot different to throwing a bunch of free passes at her, right?

With the right Copywriting, Funnels, Advertising, Targeting, Split testing, Optimisation, Sales training and Business system development, we can bring more numbers in your door this month, than you’ve had in the last year.

Unfortunately, however, we can not help two competing businesses. Once one of your competitors begins working with us, it’s too late for you (especially in Brisbane!). If you’d like to claim your in-depth competitor landscape analysis, and discover how this can be tailored to you before your competitors, schedule a strategy session below.

Schedule Free 45 Minute Strategy Session