Brand Experience

Stagwell and Clarita Unite to Revolutionize Digital Marketing Solutions

25 March, 2024

In a strategic move to boost digital marketing and performance, Stagwell, a renowned challenger network aimed at revolutionizing marketing, is joining forces with Clarita, an integrated communications agency. This partnership will bring together the expertise of both entities, offering innovative solutions and improved scalability to their clientele.

Stagwell, listed on NASDAQ as STGW, is set to work hand-in-hand with Clarita’s team led by Pedro Cavalcanti, a creative genius who has previously worked with agencies such as AlmapBBDO and Africa. Clarita, established in 2018, boasts an impressive portfolio with clients like Harald and JHSF.

The collaboration will be spearheaded by Vinicius Reis, the president of Stagwell Brazil and CEO of Crispin Porter and Bogusky (CP+B) Brazil. The focus will be on enhancing digital marketing, media, and performance. The partnership promises to bring an agency specializing in sales conversion, lead generation, clicks, forms, landing pages, and advertising (including Google Ads and Facebook Ads) to Stagwell’s regional portfolio.

Reis stated his excitement about the partnership with Clarita. He believes that this alliance will allow them to serve clients at the local level more effectively while driving exponential growth for the clients. He also highlighted that this is their second Brazilian affiliate in less than three months, demonstrating their rapid growth.

Clarita stands to gain from Stagwell’s extensive global client relationships and digital and advertising agency presence around the world. Additionally, they will have access to Stagwell Marketing Cloud’s technology tools, a suite of proprietary SaaS technologies for marketers. This partnership aims to attract new customers by making their processes more efficient and innovative while generating more opportunities for creative and high-value-add solutions.

Cavalcanti expressed his enthusiasm about Clarita’s affiliation with a global group. He sees this as validation that they have been on the right track for the past five years. He is eager to collaborate with other players in the network, especially in applying their expertise in performance to make client campaigns more assertive and connected to what their consumers expect.

The Stagwell Global Affiliate Program enables agile global solutions for customers. It allows Stagwell to partner with regional experts to expand marketing capabilities to new regions. In less than two years, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM, and North America. This has extended Stagwell’s global operational reach to 98 countries.

About Clarita: Clarita is an independent communications agency that focuses on strategy, creativity, and results. They operate as a full-service agency with a consultancy profile.

About Stagwell: Stagwell (NASDAQ: STGW) is a network designed to transform marketing. They aim to connect culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, their more than 13,000 experts in over 34 countries share a single purpose: to generate effectiveness and improve business results for their clients.

In conclusion, this partnership between Stagwell and Clarita is set to bring a fresh perspective to gym marketing. By focusing on gym lead generation and innovative advertising for gyms, including Facebook ads, they are poised to attract more gym members through their cutting-edge digital marketing solutions.