Brand Experience

WOWorks Chooses SOCi Platform to Manage Guest Relations

23 March, 2024

The Digital Marketing Landscape: Harnessing the Power of Integrated Solutions

In the fast-paced, ever-evolving world of restaurant marketing, staying ahead of the competition requires not just culinary excellence, but also a robust digital presence that resonates with today’s tech-savvy consumers. To this end, WOWorks, a conglomeration of leading better-for-you restaurant brands, has embarked on a strategic partnership with SOCi, a pioneer in CoMarketing Cloud Platforms designed for multi-location enterprises. This collaboration is set to redefine the way WOWorks franchises engage with customers and manage their digital footprint.

Gyms, just like restaurants, are in the business of fostering communities and enhancing the quality of life. With this in mind, the insights gleaned from WOWorks’ approach can be invaluable for the gym industry. Strategies such as Gym Marketing and Advertising For Gyms could take a leaf from WOWorks’ book, employing similar integrated digital marketing tactics to expand reach and reinforce brand loyalty.

WOWorks, home to about 350 locations and a portfolio inclusive of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos Southwestern Grille and Cantina, and Zoup! Eatery, has recognized that managing guest relations across multiple platforms—social media, online listings, and customer reviews—is key to driving local brand visibility and awareness.

By introducing the SOCi platform into their marketing strategies, franchisees now have the means to excel in guest relations by streamlining their efforts into a unified system. Each franchise can now respond promptly and personally to reviews, keep location data accurate, and generate engaging social content—all necessary aspects to enhance each restaurant’s local market presence.

Ted Asbury, WOWorks’ Chief Marketing Officer, emphasizes the importance of simplicity and accessibility for their franchisees’ varying programs. The SOCi platform magnifies these principles and fosters autonomy amongst the franchisees, empowering them to assert a commanding presence in their respective markets with ease and efficiency.

David Marler, SOCi’s Chief Customer Officer, points out the complexity inherent in managing digital marketing efforts for numerous locations and multiple brands under one umbrella. SOCi provides a solution to that complexity, allowing companies like WOWorks to expertly navigate the exponential increase in digital communication channels as they scale. SOCi’s all-in-one platform meets the essential need for streamlined guest relations.

Gym owners and those in the Gym Lead Generation sector might observe how consolidating multiple marketing channels into an integrated platform can enhance the customer experience and drive engagement.

SOCi, a leader in its field, is celebrated for enabling establishments from various industry segments, such as Ace Hardware and Ford, to automate and tailor their marketing activities. Through the SOCi Genius platform, businesses can benefit from AI and machine learning innovation, leveraging actionable insights and automating workflows while adhering to brand guidelines and engaging customers at the local level.

Formed in 2020 by Centre Lane Partners, LLC, WOWorks aspires to nurture explosive growth across all its brands. It seeks to offer healthier, flavorful meals coupled with exceptional hospitality—their “Vow to WOW!” The initiatives undertaken by WOWorks extend beyond traditional avenues and include non-traditional endeavors such as ghost kitchens and food truck ventures.

WOWorks’ strategic move, while firmly rooted in the culinary domain, has far-reaching implications for other sectors. Those involved in More Gym Members initiatives or seeking to improve Facebook Ads can take cues from this holistic digital marketing model. By doing so, they too can create an integrated marketing framework that not only drives growth but also strengthens the connection with their members and the communities they serve.

Just as diners seek out enriching, wholesome food experiences, gym enthusiasts look for supportive, engaging fitness communities. When approached with the same level of sophistication and strategic integration as WOWorks has demonstrated, gyms could also see a significant upsurge in member engagement and market saturation. In an era where digital presence is paramount, such proactive and cohesive marketing approaches are not just advisable, they’re imperative for sustained success.