Brand Experience

WSI Launches Survey on AI Transformation for Businesses

24 March, 2024

In an era where technology takes center stage in almost all aspects of business, the integration of artificial intelligence (AI) has become a focal point of interest and investment for companies around the world. With this backdrop in mind, WSI, a titan in the digital marketing landscape, has recently unveiled a compelling new project – a comprehensive survey titled “Navigating the AI Landscape: A Business Insights Survey.” This initiative is more than just a simple poll; it is a collaborative quest to harness the collective intelligence and viewpoints on AI from various sectors, converting them into practical strategies designed to uplift the business realm at large.

AI is swiftly transcending the role of just a digital tool and is now seen as a crucial partner in steering business growth and guiding the trajectory of companies into a future replete with unforeseen possibilities. The integration and absorption of AI into daily business operations present novel challenges, but also unique opportunities to foster innovation and competitive advantage. This survey by WSI seeks the valued input of respondents from all walks of the AI journey – from those who are heavily integrated with the technology to newcomers intrigued by its potential. Such a diverse amalgamation of insights will be invaluable.

Valerie Brown-Dufour, President of WSI, highlights the importance of their latest undertaking: “AI has a transformational role in the business world, and our survey represents a pivotal moment for leaders to contribute to molding the future with their AI insights and experiences.”

WSI’s Chief AI Officer, Robert Mitchell, also noted, “This survey is an essential step in gaining a 360-degree perspective on how AI is reshaping businesses across sectors. Participation from a wide spectrum of individuals is vital in carving out innovative strategies that will steer the business industry towards unprecedented growth and progress.”

Taking the survey is projected to require a minimal investment of time: approximately 15 minutes, and it is accessible in a variety of languages such as English, French, Spanish, and Portuguese. Industry captains, decision-makers, and aficionados of AI are all encouraged to partake in the survey and play an active role in sculpting the future landscape of business in an AI-led domain.

The insights and data gathered from the survey will be pivotal in curating a comprehensive ‘AI in Business Report’ set to launch in early 2024. This report aims to offer actionable guidance and strategies for business figures to optimize their use of AI. The survey results will ensure that WSI’s recommendations align with the needs and opportunities identified by the responders, reinforcing their application and relevance.

To participate in this influential survey and contribute to shaping the future impact of AI on business practices, individuals can visit WSI’s dedicated survey webpage.

Established as a preeminent force in global digital marketing, WSI’s core philosophy is a synergy of innovative digital solutions with a human-centered approach, eloquently encapsulated by their mantra: ‘Embrace Digital. Stay Human.’ As the leading digital marketing network globally, WSI has remained at the forefront of enlightened businesses on the formidable impact of AI on the marketing industry. The organization’s achievements include securing over 160 awards from the Web Marketing Association and authoring three definitive digital marketing guides. With a wealth of experience spanning over two decades, WSI’s extensive network operates across several nations, providing premier expertise and insights that elevate digital marketing ventures. Catering to upwards of 150,000 businesses on a global scale, WSI ensures partnering with them for digital marketing needs equates to tapping into a reservoir of industry acumen that relentlessly strives toward the realization of client goals and aspirations.

In the context of gym marketing, more gym members can be recruited with fine-tuned strategies influenced by AI analyses. For businesses striving in the realm of advertising for gyms, or ones focused on gym lead generation, understanding and employing the nuanced capabilities of AI can redefine the landscape of engagement and attraction of new clientele. Innovative use of platforms such as Facebook Ads can remarkably benefit from the depth of knowledge and strategy AI can provide. WSI’s survey brings forth a promising prospect for the enhancement of these marketing avenues and the growth of businesses that operate in this dynamic sector.