Brand Experience


14 May, 2019

Marketing your fitness business will be key to your success in this very competitive industry. How to promote your fitness business you ask? Well, we have prepared 5 very easy ways you can market your gym, health centre or personal training business.

First things first though. Before you even begin any fitness marketing it is very important to ask yourself the following questions: Who is your target audience? What is their need, and how can you satisfy it? What can you offer your target audience and effectively convert them into clients? Ideally, you should provide a unique point of difference that they won’t find at other gyms or fit-ness facilities to make sure you stand out in a very crowded marketplace.

In order to create a unique fitness package or offer for your target audience, start by putting your-self in the mindset of your customer. What keeps them up at night? How does not being in shape impact their life? How does this make them feel, and what could you offer them to overcome this? How would they like their friends and family to feel once they have achieved their goals?

Now you can really come up with something tangible that you can offer them, that they will ulti-mately want, and that they can’t get anywhere else.

For example, if you are a gym owner with equipment tailored toward mass muscle building, then your target audience might be Local Males who are 28 – 40 years old. So what do you have to of-fer them that a competitor doesn’t? Yes, you have the right equipment and likely personal trainers who specialise in mass muscle building. That will definitely be of interest. Other gyms might offer that too though right? Here’s where your point of difference comes in. How about offering new gym members a 6-week intensive strength training program as part of their registration.

Now you have your marketing hook. A way to capture their attention through your fitness market-ing, and once they are interested, you can then showcase the full range of benefits you provide. Make sure to use this hook in all of your marketing to new gym members and fitness clients.


It has never been easier to reach your target audience then it is now in the digital world that we live. Facebook estimates that 2.7 billion people use their platforms (Facebook, Instagram, WhatsApp and Messenger) each month, with 2.1 billion people using it every day.

No matter your audience, they will be using these channels, and online advertising allows you to target them specifically in a very cost-effective manner. Get your fitness business registered for Facebook Ads Manager and start creating ads. Remember to really push your marketing hook in your ads, and be specific with your audience targeting so you don’t waste money and really reach those who are going to be potential gym leads. Within Facebook Ads Manager there are great re-sources to show you exactly how to do this.

Check out our free Ad Template here to get you started. Remember, don’t forget to choose im-agery that speaks to your target audience. If you are targeting 30 – 40year olds then a picture of an 18-year-old isn’t going to resonate.


Use your current gym members to bring you new high-quality leads. It’s one of the most effective and cheapest ways to market your gym. Run an internal promotion that gives your current mem-bers the opportunity to receive something in exchange for referring someone else. i.e. give them a free one-month membership, or a free branded towel, or a gift card,…there are endless options, just make sure what you are giving them is incentive enough to provide you with a very good re-ferral.

Promote your referral through posters and flyers in the gym, send emails to your current members and splash it on your social media channels too.


Referrals don’t just need to come from your gym. How about teaming up with local businesses so that you can each refer clients to one another, it’s a win win!. Perhaps there is a local supplement store who you could promote to your members through in gym marketing collateral and inclusion in your newsletters and emails. The supplement store can then do the same thing, promoting your gym to people who have a strong interest in health and wellness.

Word of mouth is one of the most powerful marketing tools you can have, and it is free! Whilst it’s hard to make sure people are talking about your gym in day to day conversation, there are a few things you can do to raise awareness of people coming to your gym with an incentive. Run a promotion amongst current gym members that asks them to ‘check-in’ on Facebook each time they visit, or post a work out pic at the gym and tag your fitness business. Each time they do this they could get a free entry into a competition to win something. That way their friends and family are becoming aware of your business and if they are looking for a new gym…well hello new leads!

This means in real life and in the online world as well. Make sure your business has great signage so it stands out to people in the local community. If you are a personal trainer that doesn’t have a building as such, then look for ways to advertise around where you train i.e. on an outdoor adver-tising space or with an A-Frame sign in the park etc.

In the online world make sure you can be seen. This means have a good quality website with enough information for people to understand what your business provides, and lots of opportuni-ties for them to enquire online so you can collect leads. Have social pages for your business and use them regularly, great regular content will make people more likely to tune in and follow you. It’s also important to make it easy for people to contact you through these channels as well. Final-ly, make sure you are listed on all the free local sites as well like Yelp! And White Pages.

If you would like to grow your fitness business with the help of one of Australia’s leading fitness marketing teams, then click here to make an enquiry with More Gym Members, and let’s get your fitness business pumping!

If you would like to grow your fitness business with the help of one of Australia’s leading fitness marketing teams, then click here to make an enquiry with More Gym Members, and let’s get your fitness business pumping!