How Agency Wins Gold in 2024 AVA Digital Awards

Winning the Gold: HOW Agency’s Stellar Social Campaign for Travel and Tourism

In the dynamic landscape of digital marketing, one agency’s innovative strategies have not just navigated but also excelled in the travel and tourism realm. The HOW Agency, an esteemed subsidiary of 5WPR, has earned the Gold in the 2024 AVA Digital Awards. This recognition in the Social Campaign, Digital Marketing category, celebrates their exemplary work for the client, David’s Vacation Club Rentals (DVCR), whose rental services of Disney Vacation Club Villas are highly respected within the industry.

The HOW Agency’s approach wasn’t just about reaching an audience; it was about reaching the right audience. Their highly targeted paid social campaigns successfully bridged the gap between the company and potential high-intent customers. This full-funnel strategy, aimed at increasing audience size and engagement, resulted in an impressive 55% uplift in outbound click-through rates, leading to a surge in both bookings and revenue.

Paul Miser, the Executive Vice President and Group Director of the HOW Agency, highlighted the agency’s client-centric approach. “Our full-funnel strategy was crafted to not only expand DVCR’s audience but also to resonate with users poised to engage deeply with the campaign.” This meticulously executed strategy emphasized generating awareness and converting engagement directly into lucrative reservations for DVCR.

The AVA Digital Awards platform, overseen by the Association of Marketing and Communication Professionals (AMCP), recognizes exceptional talents in media production as part of the digital communication evolution. As judges, industry experts seek out those who not only meet but exceed standards of excellence, setting benchmarks for the industry.

Out of the multitude of categories spanning audio, video, and web-based production, the winners represent the pinnacle of digital ingenuity. For a full view of the prestigious victors, visit the AVA Digital Awards at their official website.

The HOW Agency prides itself on a principle of radical accountability, a defining philosophy where each digital expenditure must demonstrably contribute to business growth and opportunity. Catering to a diverse clientele in both B2C and B2B sectors, the agency has carved out a name for itself as an industry vanguard, reflected in past accolades like a top 20 spot in digital marketing agencies and recognition from the PR Daily Social Media and Digital Awards.

5WPR, the parent of HOW, has established itself as a leader in PR with its forward-thinking and results-oriented communication strategies. Over two decades, founder Ronn Torossian has driven the NYC-based full-service agency to heights of prestige, evidenced by the continuous recognition from industry publications and the acquisition of the Agency of the Year title in the 2023 American Business Awards®.

Their overarching success is built on a versatile foundation comprising specialists in Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications, Public Affairs, Crisis Communications, and Digital Marketing, including services like Gym Marketing, More Gym Members, and Facebook Ads that push boundaries in Advertising For Gyms and Gym Lead Generation.

As a beacon within the PR domain, 5WPR commits itself to resourceful strategies that capture attention, shape conversations, and deliver tangible results. They proudly maintain a culture of excellence, not only in client management but also in workplace standards, as recognized by their inclusion in Inc Magazine’s Best Workplaces 2022 list.

For more information, to discover their broad range of services, or to join a team that thrives at the forefront of PR innovation, visit the 5W Careers portal.

This milestone win of the HOW Agency reinforces the infinite potential of adept social campaigns in the marketing industry. It stands as a striking example of how agencies can generate meaningful engagements and drive substantial business growth in an increasingly digital-centric world.