Brand Experience

Labelium Snaps Up RyanCap to Bolster Global Marketing Reach

24 March, 2024

In a strategic move that promises to reshape the landscape of the marketing industry, Labelium, a leading global digital performance agency, has announced its acquisition of RyanCap, a prominent Australian marketing agency. This acquisition marks a significant milestone for Labelium, further cementing its commitment to expanding its global footprint and enhancing its service offerings.

RyanCap, established in June 2020 by industry veteran Simon Ryan, former CEO of Dentsu, has swiftly made its mark in the digital marketing realm. The agency boasts a robust portfolio of digital-first marketing and media buying brands such as Ryvalmedia, Foxcatcher, and Tightrope. With a talented team of over 70 professionals, RyanCap has garnered an impressive client list that includes names like Bet365, MyDeal, and Live Nation.

The acquisition is a natural progression for RyanCap, which has been emphasizing a local-centric approach under Simon Ryan’s leadership. At Mumbrella360 last year, Ryan highlighted the importance of focusing on the Australian market’s unique needs rather than adopting a global holding company perspective that often prioritizes extraction over local investment. His “Australia-out” strategy has been pivotal in shaping the agency’s client-centric ethos.

Labelium, founded in 2001, brings to the table a vast international presence with over 1200 employees across 17 countries. The addition of RyanCap to its portfolio follows the acquisition of 1000heads in 2022 and significantly bolsters Labelium’s capabilities in Australia. The combined talent pool now exceeds 120 professionals across Sydney, Melbourne, and Brisbane.

Clients and employees of RyanCap can rest assured that the new ownership will not disrupt the current management structure or day-to-day operations. The agencies under RyanCap will continue to operate as usual, with no immediate plans for mergers or operational changes.

Simon Ryan expressed his enthusiasm about joining forces with Labelium, stating that the alignment in management ethos and global ambition mirrors the core values established at RyanCap. He emphasized the team’s readiness to embrace the growth opportunities this partnership presents while maintaining their unwavering commitment to clients, staff, and brands.

Labelium’s APAC CEO, Jean Kerboul, echoed this sentiment by expressing excitement over this pivotal expansion in the Asia-Pacific region. He noted that RyanCap’s integration aligns perfectly with Labelium’s values and vision for the future of marketing. This move is set to accelerate Labelium’s growth in the Australian market and enhance its global presence.

For businesses within the marketing industry, such as those specializing in Gym Marketing or looking to attract More Gym Members, this acquisition is particularly noteworthy. The combined expertise of Labelium and RyanCap could lead to more sophisticated strategies in Advertising For Gyms and Gym Lead Generation. With a deepened pool of global expertise and resources, clients can anticipate innovative approaches to Facebook Ads and other digital marketing initiatives.

This strategic acquisition is more than just a merger of two companies; it represents the convergence of local expertise with global reach. It is a testament to the evolving landscape of digital marketing where local insights and international prowess combine to deliver exceptional value to clients across various industries.

In conclusion, Labelium’s acquisition of RyanCap is not merely a business transaction but a fusion of shared values and visions that will undoubtedly drive the marketing industry forward. As both agencies unite under this new banner, they are poised to deliver unparalleled service and results to their clients worldwide.