Brand Experience

LS Digital Spearheads UK Market Expansion

24 March, 2024

LS Digital, a trailblazing independent digital marketing transformation group, has made a significant stride in its international growth strategy by announcing its expansion into the UK market. This move marks a pivotal step for LS Digital as it aims to broaden its digital marketing transformation (DMT) services to businesses within this new region.

To spearhead this venture, LS Digital has appointed Pawan Wankhede as the Business Head of UK Operations. With over 18 years of digital marketing expertise, Wankhede is poised to lead the charge in replicating the company’s success observed in the MEA region. His extensive background in digital marketing strategies and content will be instrumental in enhancing LS Digital’s capabilities in the UK.

“We are on a mission to establish LS Digital as a formidable force in the global DMT arena. To achieve this goal, we have entrusted Pawan with the leadership of our UK operations, drawing on his wealth of industry experience to catalyze our growth. With an already robust presence in Europe, particularly in user experience (UX) and customer experience (CX) verticals, we are now set to diversify our focus under Pawan’s guidance. Our comprehensive DMT solutions encompass Media, Creative, Diversity & Inclusion (D&I), Innovation, and Technology,” remarked Prasad Shejale, CEO & Co-founder of LS Digital.

Before his new role at LS Digital, Pawan Wankhede was at the helm of VidRule, a programmatic digital marketing company, for over seven years. His entrepreneurial journey in digital marketing has endowed him with deep-seated knowledge and skills across various facets of the industry, including AdTech, content production and monetization, social media and display marketing, and mobile marketing.

Rupak Ved, COO of LS Digital, expressed his excitement about Wankhede’s addition to the team: “Pawan’s diverse expertise and his proven track record in international markets are key assets that will propel our growth in Europe to unprecedented heights. We recognize the burgeoning need for sophisticated digital marketing transformation solutions among UK businesses, and LS Digital’s Transformation Framework is precisely engineered to bridge this market gap.”

On his appointment, Pawan Wankhede shared his perspective on the UK market’s potential: “The UK is currently the leading digital advertising market in Europe, with digital spending outpacing traditional channels. This trend highlights an urgent need for brands to adopt data-driven strategies to maximize their Return on Advertising Spend (ROAS). I am excited to join LS Digital and leverage the company’s advanced DMT framework to guide UK brands towards innovation, expand our European footprint, and support brands in establishing their Centers of Excellence (CoE).”

Wankhede’s role is a strategic fit with LS Digital’s vision of becoming a global frontrunner in delivering DMT solutions. The company is set on intensifying its focus in Europe and particularly the UK by scaling its UX & CX business verticals to offer a full suite of its machine learning-based DMT solutions to brands across these markets.

For businesses within the fitness industry seeking Gym Marketing expertise or aiming to secure More Gym Members through targeted campaigns, LS Digital’s expansion offers promising opportunities. With specialized services like Advertising For Gyms and Gym Lead Generation, LS Digital leverages tools such as Facebook Ads to craft data-driven strategies that resonate with today’s digitally savvy consumers.

As LS Digital embarks on this new chapter in the UK, it stands ready to transform the digital marketing landscape for businesses looking to thrive in an increasingly competitive digital world.