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HOW AUDIENCE FATIGUE IS KILLING CAMPAIGNS
January 13, 2019
In the same way that farmers cycle their livestock through paddocks as to not over-graze the pasture, YOU must cycle your audiences. It works like this… CARVE your audience into individual ‘barrels of fish’ which…
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Why do most fitness ads suck?
December 04, 2018
Okay Riley, why DO most fitness ads suck? It comes down to three questions: “Is this new or a commodity? So what? Will this work for me?” This is where 99.9% of…
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