The Importance Of Vision When Branding Your Gym
17 October, 2022
The vision for your gym branding reveals who you truly are, where you’re headed in the world and helps to humanise your company.
In short, it encourages clients to stick with you because of your goals.
Brand vision is INTENTION. It could be a single objective or a small set of objectives, usually no more than one, two, or three.
If you’re ready to learn more about brand vision, let’s look at their importance in an industry where gyms need to stand out from millions of others in order to be successful.
What Is Brand Vision?
A brand vision is a statement summing up the reason for your gym’s existence in one sentence (similar to a tweet, in a way).
It is a glimpse of where you want your business and brand to go in the future.
Brand vision statements aim to influence the world for the better in some way. Although they are often large and bold, they are also approachable.
Your vision statement may alter over time, particularly as your business develops and your brand realises its objectives.
In order to move your brand forwards and stay current in the market, a new vision statement needs to be created at this time.
Why Is Brand Vision Important?
First and foremost, defining a brand vision supports the development of your brand strategy.
If you don’t know what you want to build, you can’t construct your brand.
In fact, your brand vision acts as the framework for your brand since it supports your overall business strategy, aids in differentiating you from the competition, motivates your staff, inspires your marketing initiatives, and does a lot more.
A powerful gym branding vision statement can also help in luring in the best people for your business.
You can utilise the vision statement to identify like-minded individuals who are interested in working for the same objectives and inspirations as you are, as opposed to recruiting staff who are not interested in the same things as you are.
According to research, brands that create brand vision statements are able to grow four times faster than other enterprises. And as we all know, businesses place a high importance on growth.
3 Things You Need To Consider When You Create A Brand Vision For Your Gym
Here are some things you need to be aware of as you go with creating a strong gym branding vision statement for your gym.
1. Why Is Your Gym Operating?
You need to know all about the core operations, objectives and why it exists before you dive too far into creating a vision statement.
You must be clear on the direction you intend to take your business.
Because your vision statement must be unique to your company, you might want to think about using some of your other business documents, like your mission statement and marketing materials, as a guide when creating it.
Decide how you want to stand out from the competition and what you want to provide as a business.
For example, you would wish to provide competitive pricing while yet turning a respectable profit. As an alternative, you may want to sell the best fitness supplement and equipment at your gym, while proving epic sessions for people in your area of operation.
2. What Are Your Goals And Aspirations?
You should make it very clear what you hope to accomplish with your business in the future.
What dreams, aspirations, and goals do you have for your gym branding?
As you try to pinpoint your objectives and hopes for your brand, consider the following questions:
- What kind of world change or influence do you hope to bring about? In the end, you want to leave the world a different and better place than it was before your goods or services entered the market. Keep in mind that your brand exists for a reason.
- Why do you care a lot about your business and brand? What motivates you to get up in the morning and carry out your daily activities?
- What advantages do your products or services provide for clients, perhaps even for your staff? You could wish to think about the advantages that your goods and services provide that others don’t or are unable to.
Remember that you will probably need to update your vision at some time, whether you reach your objectives or opt to rebrand in the future.
3. Take The Simplest Approach
You won’t spend hours drafting a five-page report, even though your brand vision statement is critical for ensuring that others feel inspired, which does require time and work.
Your vision statement needs to be concise, clear, and to the point. It should also be simple to identify.
All of this is done to ensure that people will remember it.
Perhaps you’ve heard the phrase “less is more.” In terms of your brand statement, this is relevant because it will improve the likelihood that your brand will be recognised throughout the sector.
Keep your vision statement to one sentence in the big picture. It is possible for there to be two.
Need help with an epic mission statement or brand development for your gym to set yourself apart from all the competition?
Chat to us. We’ve pretty much done AND seen it all – from owning fitness studios to helping others like yourself make a name for themselves.